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Preventing Distracted Driving with Technology

Using Technology to Prevent Distracted Driving

Distracted driving can be a significant risk for companies that operate vehicles, whether for deliveries, sales visits or transportation services. Even a momentary lapse in drivers’ attention can lead to accidents, injuries and fatalities.

Employers have access to various technologies designed to mitigate distracted driving risks and ensure safer driving habits among their workforces. These technologies, including artificial intelligence (AI)-powered monitoring systems and mobile device management solutions, provide real-time insights and proactive interventions to help prevent distractions behind the wheel.

Preventing distracted driving with technology – this article explores the reasons for using technology and provides an overview of some of the technologies available to help address the risks of distracted driving.

Why Use Technology

Employers have a responsibility to keep their employees safe. A component of this obligation is to minimise employees’ risky behaviour behind the wheel. By incorporating technology, organisations can greatly reduce the chances of accidents and injuries caused by phone use or other distractions. Tools such as telematics, mobile device blocking apps, monitoring systems and voice-activated features can help keep drivers focused on the road. Organisations that prioritise safe driving practices demonstrate a commitment to employee well-being. Additionally, by investing in technology to prevent distracted driving, employers can create safer, more responsible drivers.

Enforcing good driving habits not only enhances employee safety but also helps protect employers from liability. For instance, if organisations have a culture of employees being on calls while driving – even hands – free they could be held liable for accidents. Therefore, leveraging technology to reduce distracted driving can help employers adhere to legal regulations and avoid regulatory penalties.

Technology Available to Use

Employers have access to various tools that can minimise driver distractions and improve road safety.

Telematics Systems

Telematics systems are an effective way to monitor driving behaviour. These systems can track speed, sudden braking and phone usage while driving, providing valuable insights into employee driving habits.

Dash cameras are normally used in conjunction with telematics and AI-based monitoring. AI-based monitoring uses AI and machine learning to detect and prevent risky driving behaviours by using in-vehicle cameras, computer vision and sensor data to identify distractions like mobile phone use, drowsiness, eating or looking away from the road. These systems issue alerts to the driver and can notify their employers of the issue, allowing for corrective action before an accident occurs. Telematics can serve as a valuable coaching tool. Since these systems can capture data and send notifications or recorded video clips to the employer, the employer can then review that data and use it to train the driver on what they could have done differently. Using real-life events to train employees in this way can be very effective.

Mobile Device-blocking Technology

Another option employers can use is mobile device-blocking technology, which prevents employees from using their phones while driving. Certain apps and in-vehicle systems can automatically disable texting, calling and app usage, reducing the temptation to engage in distractions. Employers can enforce these restrictions as part of their distracted driving policy to ensure compliance with these safety requirements.

Driver Monitoring Systems

Driver monitoring systems use a camera in the vehicle to monitor a driver’s head position, eye and facial movements to determine any signs of drowsiness or inattention. Cameras are used to capture and examine data. That information is then analysed by two modules: one for the driver’s head position and one for eye-closure recognition, which determines drowsiness based on the continuity of eye closure. When either a change in head posture occurs, suggesting inattention, or continuous eye closure occurs, indicating drowsiness, these systems send a visual or audible alert to prompt the driver to pay attention to the road.

Voice-activated Technology

Hands-free communication systems can help reduce manual distractions. Employers can encourage the use of voice-activated technology for necessary communications, such as GPS navigation or urgent calls, while ensuring employees keep their hands on the wheel and eyes on the road. Although this doesn’t remove the risk of distracted driving, it can help mitigate distractions.

Conclusion

By utilising technology to minimise distracted driving, employers can proactively prevent dangerous behaviours, enhance compliance, improve employee awareness and create a safer driving environment

For additional guidance and robust insurance solutions, contact us today.

Information provided by Zywave and contributed to by  Harrison Law, (Cert CII) Head of Commercial & Private Clients, Cox Mahon Ltd.